Our Story
We don’t just make clothes. We wear stories.
At Under Attack, we began with a simple belief — that every man is fighting a silent battle. Whether it’s the pressure to succeed, the struggle to stay true to oneself, or just the need to feel seen in a world that moves too fast — we hear you. We are you.
Born in the heart of India, Under Attack is not just a fashion brand — it’s a movement of modern masculinity. We design clothes that feel like confidence, power, and comfort — because we know that when you look good, you feel unstoppable. Every stitch, fabric, and fit is curated for those who carry the weight and still show up.
Our Mission: To create premium menswear that doesn’t just fit the body — it fits the mood, the mindset, and the moment. We exist to elevate everyday men into their boldest, most unapologetic selves — from boardrooms to breakups, from streets to celebrations.
Our Vision: To become India’s most trusted menswear brand, where every man, from every walk of life, finds his identity, his voice, and his armor — in what he wears.
Why Us?
Because we see you. The hustler. The overthinker. The dreamer. The one who laughs loud but cries in silence. The one who’s always under attack — but never backs down. We don’t follow fashion. We follow you. And we’re here to dress your truth — with style that makes you feel seen, sharp, and significant.
At Under Attack, we began with a simple belief — that every man is fighting a silent battle. Whether it’s the pressure to succeed, the struggle to stay true to oneself, or just the need to feel seen in a world that moves too fast — we hear you. We are you.
Born in the heart of India, Under Attack is not just a fashion brand — it’s a movement of modern masculinity. We design clothes that feel like confidence, power, and comfort — because we know that when you look good, you feel unstoppable. Every stitch, fabric, and fit is curated for those who carry the weight and still show up.
Our Mission: To create premium menswear that doesn’t just fit the body — it fits the mood, the mindset, and the moment. We exist to elevate everyday men into their boldest, most unapologetic selves — from boardrooms to breakups, from streets to celebrations.
Our Vision: To become India’s most trusted menswear brand, where every man, from every walk of life, finds his identity, his voice, and his armor — in what he wears.
Why Us?
Because we see you. The hustler. The overthinker. The dreamer. The one who laughs loud but cries in silence. The one who’s always under attack — but never backs down. We don’t follow fashion. We follow you. And we’re here to dress your truth — with style that makes you feel seen, sharp, and significant.